Ads are normally quite boring and don’t really try to involve their viewers, Microsoft are changing all that with their new interactive NUads platform, which as of today will be rolling out to your Xbox 360 this fall, if you don’t know yet, NUads is a brand new platform which will allow viewers with a Kinect-enabled Xbox to respond to questions set by the advertiser during the 30-second advert, and will allow viewers to see how well each question is doing with real-time stats, the first advertisers to use this new platform include Toyota, Unilever and Samsung Mobile USA, check out the video below for more information from some of them.

Via [Microsoft Advertising]

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