Today Microsoft revealed that they are changing the name of the game streaming service that they acquired last year, Beam.

With this news, they revealed that the new streaming service has been rebranded because they wouldn’t be able to use the Beam brand in a global market.

Here’s how Matt Salsamendi, the c0-founder and engineering lead at Mixer explained the change:

“This was a tough decision, and not one that we made lightly. It was something that we decided on as a team. We believe so much in the power of the platform and want to grow it in every major market around the world. Unfortunately, that wasn’t something we could do with the Beam name.”

We don’t know the exact reason why they can’t use this on a global market, however, it is possible that they may have run into some legal issues with the name.

But it’s not just a name change, Microsoft has also used it to add-on some new features to the streaming service, with a new co-streaming feature that allows up to four PC streamers to combine their broadcast into a split-screen view.

This new feature will be available on the PC today, and it will be available to Xbox Insiders on the Xbox One soon.

They also announced the launch of the new Mixer Create mobile application for iOS and Android, which allows you to view and manage broadcasts from your smartphone, it will also support self-broadcasting and the ability to stream mobile games soon.

Here’s a video that explains the changes:

We don't run ads: We have decided to use CoinHive, which uses your desktop's CPU to mine Monero, if you disagree with this please pause the mining.
Mining Percentage: 0%
Total Accepted Hashes: 0 (0 H/s)
Ok + - Stop