In June 2013 a UK court found that Microsoft’s naming of the cloud service, SkyDrive was infringing on a trademark that was owned by the British broadcaster and network, BSkyB, forced to change the brand name after “a reasonable period of time to allow for an orderly transition to a new brand”, Sky has now renamed the service to OneDrive.
This name change was due to the argument set by Sky that claimed the name could cause confusion with Sky’s broadband services, but as Sky is a UK company, the ruling was only set to the European Union, allowing Microsoft to continue using the name in the US and other countries elsewhere, however it now seems as though the company has decided to change the name worldwide in order to keep consistency, something that makes complete sense.
Microsoft says that it chose the name as it suggests the service is the “one place for everything in your life”, although some might think the name could link to the Xbox One, and could become an advantage for the company in order to ensure that their services are connected.
However Microsoft haven’t said that this is the case, only stating that OneDrive “is one place for all documents and one place that is seamlessly connected across all devices.” As well as mentioning the following, “as the new name is rolled out across the existing SkyDrive portfolio, the service will continue to operate as normal with all content available on OneDrive and OneDrive for Business as before. Details of OneDrive’s availability will be shared soon.”
Check out the video below for a quick introduction into the new brand.