Over the last few years Microsoft has updated its Bing logo a few times, and this year it plans to do so again, slightly changing the logo with a capitalized “B”, and some colour changes.

With the change Microsoft has changed overall colour from yellow to a more readable green, and they have changed the ascending bird to be slightly smaller and more compact.

Microsoft is set to officially reveal the new identity for Bing later today, but before that, they decided to provide Advertising Age with an early preview of what it will look like.

Advertising Age says that the changes were made in order to make the service better across all Windows devices and services.

“We expect Bing to continue to grow and are thrilled with our trajectory,” said Rik van der Kooi, Microsoft’s corporate VP of advertiser and publisher solutions. “We are the only search engine that is experiencing steady, consistent growth and have increased our share for 26 consecutive quarters. And we’re not slowing down.”

This shows an increased focus on search from Microsoft, who are this year reporting that search advertising revenue for Bing grew 29% in 2015, with more than $1 billion in revenue last quarter of 2015.

Source: Advertising Age

Via: The Verge


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