Mozilla, the company behind the popular web browser Firefox and other things has today announced that they have acquired Pocket, an application that allows you to save articles and other things around the web for viewing later.
This is Mozilla’s first acquisition but it makes perfect sense for the company.
Pocket began life as a Firefox extension and has been Firefox’s default read-it-later service since 2015.
Mozilla has said that Pocket will operate as an independent subsidiary after the acquisition has been completed, allowing it to help the company keep running as they have since they released it.
Of course, this move is really a move to get more traction in the mobile market, Firefox has somewhat struggled with this other the years, and even their desktop browser has seen a decline as Chrome users surpassed it both on mobile and on desktop.
The acquisition of Pocket will bring more than 10 million monthly active users that are already active on mobile, allowing Mozilla to tap into that list of users for even more purposes.
Pocket also has its own advertising, a premium subscription service, and an analytics service going, so there is also a lot of data for Mozilla at the ready.
Denelle Dixon, Mozilla’s chief business and legal officer said the following about it:
“We love the way that they have the user-first mentality, very similar to the way we drive our products, it hasn’t just been about how much revenue they can glean from their product.”
Nate the founder and CEO also added the following on the Pocket blog:
“Pocket will continue on as a wholly-owned, independent subsidiary of Mozilla Corporation. We’ll be staying in our office, and our name will still be on the wall. Our team isn’t changing and our existing roadmap has been reinforced and is clearer than ever. In fact, we have a few major updates up our sleeves that we are really excited to get into your hands in the coming months.”
“How does Mozilla fit into this equation? They’re adding fuel to our rocketship. We have worked closely with Mozilla as we partnered with their Firefox team, and established a deep trust with their team and vision. They have extraordinary resources, global scale, and reach to put Pocket in more places, and help us build an even better product, faster.”
“Together we are going to continue expanding the reach of high-quality content, while staying true to the values that drive both Pocket and Mozilla alike: Protecting the openness of the web and creating a content platform built around trust and privacy.”
It’s certainly an interesting acquisition that should bring some new ideas to Mozilla’s products and services, we will update as that surely happens.
Sadly, we don’t yet know how much Mozilla paid to acquire Pocket.
You can read more about the acquisition at the source link below.