NBC has been boasting about its live digital coverage for quite some time now, offering the whole of the games over the internet for US viewers, but that didn’t seem to happen happen last night, with no live streaming of last nights opening ceremonies.
Instead NBC will be showing a tape-delayed primetime broadcast this evening,for which they released a statement to the Los Angeles Times stating that the ceremonies “are complex entertainment spectacles that do not translate well online because they require context, which our award-winning production team will provide for the large prime-time audiences that gather together to watch them.”
So putting it bluntly, NBC are too stupid to hold up a microphone for a few hours whilst they commentate on the events of the live stream from the ceremony and play it back to the audience, which is basically what the BBC did last night, and that worked.
But I’m sure that isn’t the main reason they didn’t live stream the ceremonies today as after all everything is about money today and NBC want that advertising goodness in between the event no doubt, but does that mean they will carry on showing tapes and not live streams for the rest of the 32 sport events during the Olympics?
I don’t know, I’ve gotta tell you though, I’m glad I live right here in the UK at the moment where watching the opening ceremony to the London 2012 Olympics was a simple event, completely live and with no advertisements, defiantly the stuff of the future.