During the launch of the One X+, O2 and HTC decided to try a new way of making phone production a lot more eco-friendly, by taking the charger out of the box and only providing a USB-cable, they now have results for this pilot program reporting a success, selling every four-in-five handsets without a charger, which is 82% of all customers to purchase the phone from O2.

The CEO of O2, Ronan Dunne commented on this with the following statement:

“The results of the trial demonstrate a clear willingness among consumers to consider and respond to the environmental argument for taking a phone charger-free, I now hope that as a result of this study the rest of the industry will now consider joining us in our campaign to take chargers out of the box for good.”

The study comes after O2 found that 70% of customers buying one of the 30 million handsets sold each year, do not require a charger leaving more than 100 million chargers unused, O2 hopes that the results of this study would lead to all handsets becoming charger-free by 2015, saving around 18,700 tonnes of components.

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