Olympus has today unveiled its next compact camera in its line-up, dubbed the Olympus Stylus 1, it packs a 1/1.7 inch 12 megapixel sensor with a 28-300mm f/2.8 zoom, 1.44m-dot electronic viewfinder, 1,040k-dot tilt-angle touchscreen LCD and the same manual controls that you would expect from an advanced camera, with a mode dial and a thumbwheel.
However the Stylus 1 is priced more towards the mid-range market, sized at just 116mm x 87mm x 56.5mm, its extremely compact but still offers many features you would find in a DSLR, with a maximum f/2.8 aperture, the camera includes built-in optical image stabilisation as well as built-in WiFi connectivity, and various filters to add to your pictures.
The Olympus Stylus 1 will be available at the end of November for £550.
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|London, 29 October 2013 – There is a lot of choice in the “compact” camera market right now but nothing that combines a larger high quality sensor with a versatile zoom range and full manual control yet remains truly pocketable.
The new Olympus STYLUS 1 premium compact does just that. Olympus engineers were determined the STYLUS 1 would stand out for its excellent quality. Mission accomplished. Of course they applied the same high standards to the compact design. The STYLUS 1 is a genuinely portable, slim, ‘anytime anywhere’ camera with the manual controls, eye-to-the-viewfinder stability and picture quality to satisfy the most discerning photographers, be they compact enthusiasts or D-SLR owners looking for a more compact, second camera.
A larger 1/1.7-inch BSI CMOS sensor heads an impressive list of credentials that includes a new and versatile, ultra-slim, constant-aperture 1:2.8 10.7x (28-300mm*) high-power i.ZUIKO DIGITAL lens and a high-performance TruePic VI image processor. A premium high-definition electronic viewfinder, Fast AF and shoot-and-share WiFi round off a persuasive semi-pro package. The STYLUS 1 is available in classic black for £549.99, from late November 2013.
The STYLUS 1 at a glance
New leader, new lens Compact users shouldn’t have to compromise on the single most crucial component of any camera – the lens. So for the STYLUS 1, Olympus developed a remarkable piece of optical engineering. The ultra-slim, ‘full-range’, constant-aperture 1:2.8 10.7x (28-300mm*) high-power i.ZUIKO DIGITAL lens has the versatility and quality for everything from wide to telephoto shots. The large-diameter lens features a powerful, built-in VCM image stabilization mechanism that virtually eliminates camera shake and blur. Unlike lesser rivals, deliberate defocusing generates bokeh approaching D-SLR standards and the lens’ brightness enables high-shutter speeds even in dark scenes. Another significant advantage of the lens is only apparent when it’s not in use – it retracts fully into the camera body (behind an automatic lens cap), so the STYLUS 1 fits easily into a coat pocket. Bulkier cameras can’t match that.
What you see is what you get What the lens is to image quality, the viewfinder is to ease of use. Unlike most compact cameras, for eye-on-camera shooting the STYLUS 1 has an electronic viewfinder. It’s the same very large, fast-response, high-definition model as the O-MD E-M5, that puts the EVF on many entry-level D-SLR style cameras to shame. 1.44 million dots, a level gauge and shadow highlighting make shot and pre-shot setting selection a joy. With VCM image stabilization mechanism readings visible in the viewfinder, it’s a lot easier to shoot sharp at long focal lengths. Automatic backlight control ensures accurate reproduction of dark and bright parts of the scene and there is no noticeable time lag. The STYLUS 1 automatically detects your eye behind the viewfinder and shuts off Live View on the tilting LCD.
Compact dimensions, D-SLR style The STYLUS 1 measures just 116mm x 87mm x 56.5mm, which is less than half as deep as several bulkier rivals. Despite its diminutive dimensions, it looks every inch a professional camera. The front grip makes the classic black design easier to hold steady, leaving you free to focus on creative expression. The intelligent layout of the controls also makes the camera easier to operate. For example, you can operate the Hybrid Control Ring and zoom lever with your left hand and concentrate on the shutter release with your right. A lack of clutter and attention to design details such as button size, shape and surface texture is an inspiration to anyone who aspires to pro-standard creativity.
Control is king The STYLUS 1 offers the ideal blend of effective, hands-on controls and intuitive, high-tech aids like finger-triggered Fast AF and Touch AF Shutter via the LCD. The customizable analogue / digital Hybrid Control Ring on the front lets you assign the parameters you adjust most frequently (e.g., aperture, shutter speed, exposure time and program shift) to the ring or sub-dial on the top of the camera. This way you can adjust them manually without taking your eye off your subject – in the style of a pro. In analogue mode, the ring turns smoothly for zooming and focusing. In digital mode, you can assign functions to a single menu and click through it with the Fn2 button.
Camera loves smartphone Built-in WiFi combined with OI.Share software makes your camera one with your smartphone, which becomes a portal for image sharing. Pairing is quick and easy: one touch of the WiFi field on your camera display reveals a QR code, which you scan with your smartphone before opening the app. You then effectively mirror the LCD on your phone – to focus and release the shutter remotely via WiFi (in P, A, S, M modes) directly on the phone’s touch screen
Stylus 1 – first look Olympus will be giving interested parties an exclusive first look at the new Stylus 1 during their latest pop-up event at Covent Garden’s Icetank space. The event will run from 2-9 November and features a series of workshops, seminars and debates on photography. You should have already received a press release about the event but if you haven’t and would like further information on Olympus Image Space @ Icetank please visit www.olympus-imagespace.co.uk
> Eye cup for electronic viewfinder. The EP-11 eye cup cuts out peripheral light for improved visibility in bright conditions
> Full-body jacket. This smart jacket protects your camera against damage and comes with a tailored cover.
> 1.7x teleconverter lens. Extend the focal length of your camera to 510mm with this high-grade lens via the CLA-13 converter adapter, and retain the outstanding brightness of a constant 1:2.8 aperture. Ideal for shooting distant subjects and animals unobserved
STYLUS 1 Main Features:
> OM-D styling for a D-SLR look and feel, plus enhanced ergonomics for easy manual control and stable, tripod-free shooting with high
> Ultra-slim, full-range, constant-aperture 1:2.8 10.7x (28-300mm*) high-power i.ZUIKO DIGITAL lens for excellent image quality and brightness from wide to telephoto shots, with high shutter speeds even in poor light
> Enhanced viewing: 1.44 million dot high definition OM-D E-M5 electronic viewfinder*** with automatic eye detection and back light for OM-D-quality framing and pre-shot setting selection
> Ultra-slim, lightweight design with fully retractable lens for excellent portability
> Comprehensive manual and automatic control system including analogue / digital Hybrid Control Ring, assignable sub-dial and Fn2 button, plus Fast AF and touch-sensitive shutter release for instant, intuitive subject selection
> Built-in WiFi and new OI.Share software for fast, simple smartphone pairing and interaction, including remote camera control and image sharing on social media
> Quality: 12-Megapixel, backlit 1/1.7-inch BSI CMOS sensor for high-resolution, superb-quality full-size movies, stills and prints, even in low light
> 11 Art Filters and 5 different frame / art effects** for easily adding artistic expressions to movies and photos and Photo Story+ for arranging stills in layouts with stamps and signatures
> iHS technologies for capturing exactly the shots you want with rich colour and low noise, irrespective of shooting conditions
> 1080p Full HD Movie with sound and high-speed recording (120fps/240fps) for dramatic slow-motion playback of fast-action scenes
> Large, bright, tiltable touch-screen LCD with Live View that automatically switches to and from the EVF***, plus touch-sensitive Fast AF, Touch AF Shutter and WiFi pairing
> ISO 12800 high sensitivity for successful shooting in low-light conditions
* 35mm equivalent / ** The art effects and frame effects available depend on the Art used / *** When the LCD is tilted, the EVF automatically switches off
Product specifications are subject to change without notice. Please check Olympus website at www.olympus.co.uk for the latest specifications.
For feature descriptions, please see the online appendix: www.olympuseuropa.com/corporate/rmt/media/corporate_1/press_release_content/Appendix_EU.pdf