Three has today announced the launch of a new simplified pay as you go plan that takes things back to basics, which trys to tackle some of the extra incentives and plans that come with plans that have been launched since PAYG was first introduced.

The new plan is extremely simple, offering the user a cost per use kind of plan, its 3p for each minute of talk time, 2p per text and 1p per 1MB of data used, and that’s all there is to it. You simply top up the phone and all you can use is the amount of credit you have.

Thomas Malleschiz the marketing director at Three said the following about the new plans:

“The number of complex pay-as-you-go tariffs, add-ons and options available is mindboggling, consumers are forced into choosing where they want best value – whether that’s calls, texts or internet. Our new rates strip things right back to basics with a simple, clear and transparent rate for calls, texts and internet use that offers clear value across the board. It’s important to us that our Pay As You Go customers can use our Ultrafast network to chat, text and enjoy the internet without making a trade-off on value. This is pay-as-you-go in its purest form.”

The new plans can be accessed by both new and current customers with Three.

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