The developer of the popular game series Angry Birds has today announced that it will be cutting 260 jobs. Back at the end of 2013 Rovio had around 800 staff members.
This comes after Rovio cut 110 jobs back in October of last year, all despite the fact that Angry Birds is one of the most popular mobile games of all time.
Their latest game, Angry Birds 2 has also been downloaded more than 50 million times since it was first launched about a month ago, but has not been working well with the free-to-play model.
The freemium model is something that many developers have opted for over the last few years, opting for a in-app purchase model, however only some are lucky enough to get this model right and it looks like Angry Birds 2 isn’t one of those.
Despite being downloaded more than 50 million times, Rovio have not been getting enough in-app purchases on the app, placing at 42nd in the list of top-grossing applications on iOS.
So it’s obvious that Rovio needs to think about why users are not purchasing as much in-app purchases, and how they might increase the rate of this. However as they do have a film coming out later this year, it is likely that they could receive a fair bit more popularity off the back of it.