Sainsbury’s has today announced new plans to replace the price tickets they use for the products on its shelves in favour of e-paper alternatives.

At the moment the tags are in there trial phase, but the supermarket has already installed the digital pricing displays in its Shoreditch Old Street local store. If the tags are successful the supermarket will then look at rolling out the displays to other branches in the UK.

“A key part of our strategy is to make sure we’re looking at new technology on behalf of our colleagues to make their lives easier,” said Jon Rudoe, director of digital and technology at Sainsbury’s.

“This trial will give us useful feedback about quicker, efficient digital pricing information and how much time and paper we’ll save in the process.”

Once installed each display tag can be programmed by staff members, allowing them to assign labels to various products, once the tags have been assigned they will be automatically updated with new prices and offers using pricing data from centralised systems.

The tags are also protected against cold temperatures, and feature a changeable background that can be assigned with different colours to represent different offers of product types.

What this means is that the store can both cut down on the amount of waste they have, and dramtically reduce the amount of time needed to label products.

You can find out more about the trail at the source link below.

Source: Sainsbury’s

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