As rumors have suggested, Samsung has today announced the first smartphone to be fitted with a curved display, imaginatively called the Samsung Galaxy Round, it features a 5.7 inch Full HD Super AMOLED display with a pixel resolution of 1920 x 1080 pixels.

Android 4.3 Jelly Bean will also come pre-installed and the Round will also feature a 13 megapixel camera, LTE connectivity, NFC, Bluetooth 4.0, USB 3.0 and 32GB of in-built storage.

All of that only brings the phones measurement to 7.9mm thick and weight to 154 grams.

But none of that’s the main feature, and of course the real party piece comes with the curved display, which can be used with a number of effects for cool and useful features, all of which can be seen in the video below.

The Samsung Galaxy Round will first launch in South Korea, available in Luxury Brown at launch, with more options coming soon after.

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