Back in March, Sky announced that they would be creating their own dedicated virtual reality studio.
Called the Sky VR Studio, it was designed to allow Sky to develop their own original content, with plans to create around 20 pieces of content over the next couple of years.
Today they took the first step towards that goal, launching a new Sky VR app that has been designed for use with Android devices such as the Samsung Gear VR, Google Cardboard, or the Oculus Rift.
This will be the place that they will show off the promised 20 pieces of content.
Gary Davey, managing director of content at Sky said the following about the launch:
“Interest in VR content is building, generating more excitement every day. We are just at the beginning of our VR journey at Sky, launching Sky VR studios later this year and we are already breaking new ground”.
The app will feature a range of content from a number of Sky’s partners, including, Disney, Fox Innovation Lab, Warner Brothers and Jaunt.
Sky will also be making its own content and already has some such as Sky Sports: Closer with David Beckham.
In the future, Sky has said that it has committed to producing a range of content in collaboration with their Sky VR Exclusives division, which they say can produce content in house, as well as with third-party partners.
Sky will also be giving away thousands of Google Cardboard headsets for free at the Sky Backstage area of The O2 from October 20th.