Sky has today made an announcement of a new feature for kids, coming after their recent improvements in the amount of on demand and catch-up content for kids offering 3,300 more shows than before.

And now the service has announced the release of a new mobile application that it dedicated to entertaining kids, offering access to all of the streamed video content that they deem age appropriate.

Stephen van Rooyen, Chief Marketing and Digital Officer, Sky commented: “We want kids to have access to all their favourite shows when and on whatever device they want, in a way that parents know is creative, engaging but ultimately, safe. Sky has always focused on providing great entertainment for the whole family which is why we are continuing to invest in what we offer the youngest members of the household. ”

The app will launch early next year and comes after the UK independent communications regulator Ofcom revealed that around 71 per cent of children aged 5 to 15 have access to a tablet at their own home, with one in three children owning their own tablet.

To target this market Sky has decided to launch this new children’s app that will be aimed at 4 to 9 years old and will provide access to shows from all of the major kids TV broadcasters including Nickelodeon, The Disney Channel and The Carton Network.

Some BBC properties will also be included.

Source: Sky

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