Sony announced a brand new 4K video projector at CES today, set to bring the true cinema 4K experience to the home but at a massive cost to consumers.

Dubbed the VPL-VW350ES projector it costs just under $10,000, but for that you get a projector with four times the resolution of HD and native support for 4K content at up to 60p.

Sony says that the projector promises for “breathtaking image quality” with a pixel resolution of 4096 x 2160, whilst claiming that it can produce higher resolution images without sacrificing the deep contrast or fast motion of Ultra HD televisions thanks to the VPL-VW350ES’s SXRD panel.

The projector can also push out 1,500 lumens worth of brightness and Sony says that it offers a wider colour space with more vibrant tones and an increased preision and low latency mode that makes it great for gamers.

In terms of other specs the projector measures 495.6 x 195.3 x 463.6 mm and weighs just 14 kg.

The projector also supports 4K services from Netflix, Amazon instant Video and Sony Video Unlimited 4K.

Sony will begin offering the VPL-VW350ES projector later this month from its own stores and other authorised dealers nationwide.

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