The UK regulator, Ofcom have today find TalkTalk £750,000 for making excessive amounts of cold calls to prospective customers, with approximately 9,000 silent and abandoned calls made to customers during a telemarketing campaign in early 2011..
Alongside which TalkTalk failed to ensure that when using AMD equipment to make calls to customer it created an estimate of the technology’s accuracy, as well as failing to keep adequate records to demonstrate compliance with Ofcom’s policies.
Ofcom said in their statement that, “If AMD equipment detects an answer machine, any repeat calls to that number on that same day should only be made if a call centre agent is guaranteed to be able to handle the call, TalkTalk failed to abide by this policy on one day between 1 February and 21 March 2011.”
If the company do not pay the £750,000 within the next 30 days they will receive a penalty notification, with Ofcom taking “firm action,” against the company.
So not good news for TalkTalk, a company that has long been known as one of the worst providers in the UK.