In an open letter titled To Apple, Love Taylor, the artist Taylor Swift wrote to Apple in order to get them to change their policy of not paying artists during their 3 month free trial of their upcoming music streaming service, Apple Music.
“I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music.”
The letter comes after the artist decided to not release her latest album on the service, along with previous quarrels with Spotify, and explains why she thinks Apple’s decision not to pay artists during their 3 month free trial is a bad one, and why they should change it in order to make things better for artists who are just starting out in the industry.
“I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.” Taylor Wrote.
“This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.”
Shortly after Taylor posted the letter Eddy Cue the senior vice president of Internet Software and Services at Apple responded on Twitter with the following tweets:
As you can see it looks as though Swift managed to convince the company to change their policy of the free trial, however as of yet there has been no news on the exact percentage that Apple will be paying artists during the trial period, however Cue has said it will be a per-stream payout rather than the usual revenue percentage of 71.5% in the US and an average of 73% internationally.