Today Tesco took over Gatwick’s North Terminal to being the first interactive and virtual grocery store to the UK, the store comes after the same iea was launched in South Korea last year and allowed anyone to shop for groceries at the bus stop or even on the subway.
The virtual stores work by combining window shopping with the convince of online chopping, by mixing a touchscreen virtual store with your smartphone to order grocery’s directly to your house.
Tesco is currently the first retailer across the world to offer passengers a service anything like this, and allows customers to make sure they have shopping at home when they get back from holiday.
You can try the virtual store out for yourself at Gatwick Airport from the August 6th to August 19th, check out the press release below for more information.
The Gatwick virtual store will allow passengers passing through the North Terminal to combine browsing, as they would in a physical store, with the convenience of an online grocery shop and home delivery.
Customers will be able to view a range of everyday products by scrolling through the unique moving screens on large virtual fridges. By scanning the barcodes with their smartphones* they can add their chosen products to their online baskets, book a home delivery slot and checkout. Their shopping will then be delivered when they return from holiday.
Tesco is the first retailer to offer passengers a service of this kind. Around 30,000 people depart from Gatwick’s North Terminal each day and each has an average of 70 minutes of downtime while waiting for flights. They can now use this time to ensure they don’t have to make a trip to the shops on their way home.
The virtual store will be open for business in Gatwick Airport’s North Terminal departure lounge during the two busiest weeks of the year, from 6th August – 19th August. Staff will be on hand to help customers with the scanning and ordering process on their smartphones*.
Tesco’s Internet Retailing Director, Ken Towle, said:
“Our business in Korea is teaching us a lot about how customers and technology are transforming shopping. It gives us a unique window into the future and the chance to try out exciting new concepts. The virtual store blends clicks and bricks, bringing together our love of browsing with the convenience of online shopping. It’s a chance to showcase what we can do to the 30,000 people a day who will depart from Gatwick’s North Terminal, many of whom will need to fill their fridges when they get home, and we’re looking forward to hearing what they think.”
Senior Marketing Manager for Tesco.com, Mandy Minichiello, said:
“As a busy working mum of two, I know that planning holidays can be stressful. The last thing you want is an empty fridge when you get back. When we came up with the idea for the virtual store at Gatwick, we really wanted to provide a helpful service for busy families. You can book a delivery slot up to three weeks in advance, do a full grocery shop while waiting for a flight and it’ll be delivered to your home when you get back.”