Today the UK supermarket, Tesco announced some changes to their massive reward scheme called Tesco Clubcard.
Clubcard has been going for 23 years now with more than 16.5 million customers who use the service and so the company figured it might be time to update things to provide their customers with some modern rewards and even a new modern design.
It will still work in the same way, allowing Tesco customers to earn points on their purchases at Tesco, however, instead of using that old plastic key fob or card, Tesco will be updating the physical Clubcard with a brand new one that uses contactless technology, allowing you to simply tap the card against the reader before payment instead of having to swipe a card or scan a barcode.
To top that off, Tesco has also revamped the rewards that you will get from these rewards.
Alongside the existing 400 Reward Partners, Tesco is kicking things off by adding a few new ways to spend your points. One of the most interesting being Uber, who will now accept Clubcard points in exchange for Clubcard points.
On top of that, the deal threshold of rewards has also been lowered, increasing the value of vouchers on purchases from 50p.
Chief Customer Officer Alessandra Bellini said the following about the changes;
“Tesco Clubcard is one of the most uniquely helpful things we do and it’s our way of saying thank you to our customers for shopping with us.”
“We’ve listened to customers and we’re delighted to have made Clubcard even simpler and easier to use, introducing a brand new contactless card, an upgraded Clubcard app, and added to our list of partners too.”
“Clubcard is the most rewarding loyalty scheme in the sector and we’re looking forward to seeing how customers respond to the improvements.”
This is all pretty interesting, particularly the addition of a new contactless card.
You can read more about all of the Clubcard changes at the source link below.