An EU court has this week announced that there isn’t a clear enough distinction between Microsoft’s Skype logo and name and the Sky’s logo and name, announcing that due to this similarity the public are likely to get confused between the two.
This is a huge blow for Microsoft, who acquired Skype for $8.5 million some time ago now, but has been prevented from registering the trademark for Skype’s name and logo in Europe.
This is mostly due to Skype’s logo resembling a cloud, which the court stated was to similar to the sky branding, due to the fact clouds can be found in the sky.
They say that this will increase the likelihood of the word “Sky” being recognised within he branding of Skype.
In a new statement, Microsoft has said it is “confident no confusion exists between these brands and services and will appeal”. It also said the decision does not require Microsoft to “alter product names in any way”.
This a huge win for Sky however, with this ruling coming straight after the broadcaster won a previous case against Microsoft and the SkyDrive branding, forcing the company to rename SkyDrive to OneDrive.
On top of all this, Sky may now be able to request licensing fees from Microsoft in order for them to use the Skype brand in Europe.