Today Hasselblad announced the “world’s first medium format mirrorless camera”.

Called the Hasselblad X1D-50C, it has a flat design that combines a retro feel with futuristic features, with a body that is both dust and weather sealed and is sized at150 x 98 x 71 mm and weighs just 725g. The camera also features interchangeable lenses, with a 50-megapixel CMOS sensor.

It also offers an ISO range of 100-25600, with a dynamic range of up to 14 stops, a 3-inch TFT screen with full multi-touch controls, shortcut buttons, built-in Wi-Fi, GPS, Mini HDMI, audio in/out and a USB-C host connection.

The camera can also shoot in lossless compressed Hasselblad 3FR RAW, TIFF, JPEG and Full HD Video. There’s also the capability to save in RAW to one card and in format to the other thanks to its dual slots.

At launch, there will be two autofocus lenses available, which are set at 45mm and 90mm lengths with an aperture of f/3.5 and f/3.2 and a price tag of $2295 and $2695 respectively.

The body will be priced at $9000 and will be available at the end of August.

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