The video game streaming platform, Twitch has today announced that it now has over 1 million active monthly broadcasters whom generate 45 million monthly viewers.
“As Twitch has continued to grow as the leader of the video game streaming space, it has eclipsed our previous initiatives. Given our total focus on serving the gaming community it makes sense to reposition it as our primary brand,” said Emmett Shear, CEO and Founder, Twitch. “Seven years ago, Justin.tv pioneered live video on the Web, and while I remain proud of all the work we did under that name, I’m even more excited about our new future as Twitch.”
The company which used to be called Justin.tv has now also officially changed its name to Twitch Interactive, Inc.
“The decision to rename the company was based on the immense growth of Twitch, a brand which currently attracts more than 45 million viewers per month since launching in June, 2011. In addition to the broadcaster and minutes watched milestones, viewers spend an average of 106 minutes watched per person per day illustrating a staggering level of engagement.”
Twitch also announced that since launching on Sony’s PlayStation 4 roughly 2 months ago, 20 percent of all Twitch Broadcasters own a PlayStation 4, and that they will also be launching on the Xbox One soon.