Ads are pretty important for a service like Twitch, it not only pays those streamers who have not been given a subscribe button, but it also helps pay for the service.

Today Twitch has revealed their plans to take a stance on users who block these ads, revealing the launch of a new ad format that they say will be harder to skip, basically allowing them to “reduce the efficacy” of ad blockers according to the service.

To do this, Twitch is doing pretty much exactly what Facebook did to stop their ads from being blocked, loading ads just like any other code on the site by taking control of the ad delivery.

This will basically mean that if you block the new ad format you will also block Twitch’s content.

Despite this, Twitch said the following about ad blocking: “You are free to use it, or not, as you see fit.”

It’s an interesting thing to see Twitch do, and they will most likely not be the last website to use such measures to fight against ad block.

You can read more at the source link below.

Source: Twitch Blog

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