Twitter has today revealed that it has acquired the SnappyTV platform which was first created for users to clip, edit and distribute live videos and then share them on Twitter.
Twitter hasn’t revealed how much they paid for the SnappyTV service, but they did reveal that they are looking to provide mode tools to the platform and make it easier for TV broadcasters, businesses and Twitter users.
Twitter explains : “While we continue to invest in SnappyTV’s product and integrate it more tightly with Twitter, we also plan to maintain our partners’ ability to post high-quality videos to other platforms. Our goal is to help publishers quickly share great moments from events so people can experience those moments as they happen.”
“We’re thrilled to welcome the SnappyTV team to Twitter. As Twitter has grown as the companion to live events and broadcast media, SnappyTV will help partners and brands bring the best videos into the conversation, when it matters most.”
SnappyTV also released their own statement on their website, revealing the following:
“With Twitter we will continue our commitment to maintaining an open platform for social broadcasting of live events, across a variety of digital platforms. Joining Twitter will allow us to provide an even better product and bring the platform to more content owners and event organizers throughout the world. We will be able to further our goal of empowering people to share the world’s best moments.”
You can find out more at the source links below.