On its company blog, Twitter announced that they will be closing its video sharing service Vine.
This decision comes four years after the company launched the Vine platform, which they acquired and launched back in 2012.
Vine allowed users to share sic-second-long video clips that would be played on a loop, but has not really gone any further than that whilst other video services like Snapchat has launched brand new features, leaving the Vine platform quite stagnant.
twitter did not provide a reason for the closure, however, they have announced that they were cutting 9% of its workforce due to slow growth, so Vine’s closure could also be linked to that.
They explained more with the following on their blog.
Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.
Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.
Source: Vine blog