Today Ubisoft announced that they have a brand new logo.

Well, we say brand new, it’s sort of like the old one but slightly more updated. You still get that swirl that people have seen hundreds of time on the loading screen of Ubisoft games.

They announced the news on their blog, revealing that they think this new design will be better suited for its future.

Here’s what they said:

“Today, we create worlds – worlds that live as video games, comics, movies, TV shows, books, and amusement park rides. Our new logo is minimalist, modern and monochromatic. It’s a window into our worlds, giving a preview of what’s to come by highlighting the artistry that goes into creating them. The swirl and the letter O are both deliberately created to be reminiscent of hand-drawn shapes and represent our human qualities of enthusiasm, curiosity and the grain de folie that Ubisoft is known for.”

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