Sad news for BlakcBerry and the Z10 today, various retailers in the UK have decided to cut the price of the smartphone after only being available for a few months.
Carphone Warehouse were the first to cut prices, now selling the Z10 on Three for £29 up front on a 2 year, £29 a month contract, something that would have cost you £36 a month with a free handset, effectively reducing its overall cost by around £160.
Vodafone has also decided to cut prices, now marketing the phone on a £33 a month contract, saving buyers nearly £72 off their total bill.
James Faucette, an analyst at Pacific Crest, says that this is simply a sign that the new design of the BB10 operating system was simply not as good as BlackBerry hoped for, although a lot of reviewers across the world said that they enjoyed the overall experience of BlackBerry 10, including ourselves.
“The case for [BlackBerry’s] recovery has been that in the long run, the company could return to selling high-end handsets that would feature enough profitability that handset profits could more than offset long-term declines in the highly profitable service business.”
“We believe that meaningful price cuts so soon after launch, while probably at the initial discretion of the carriers, is likely to relegate the Z10 to being a mid-tier device with very low gross margins.”
What do you think about this? Is it a bad sign for the Z10? Let us know in the usual place below.