Just six months after it opened its Vdio beta, Rdio has today broke the news that they have decided to shut down their video streaming service, Vdio.

First unveiled in April 2013, the idea was to create a video streaming service that users could pay a fee to watch various movies and TV shows per download they wanted, rather than pay a monthly fee like on Netflix. The problem was that this didn’t really catch on, and now Rdio has shut the service down after failing to “deliver a differentiated customer value proposition or a business model which is attractive to shareholders”.

Rdio has confirmed that it will be giving a refund to all customers who purchased movies and Tv shows in the form of Amazon gift cards, as that content will no longer be available on Vdio, and as of December 27th, Rdio will stop accepting new Vdio transactions and all Vdio account information will no longer be accessible through the service.

Via: The Verge

Source: Vdio

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