Will.i.am has unveiled a number of projects over the last few years, from the dial watch all the way up to his own cars.

Today he has unveiled a brand new project, which may or may not flop like some of his other projects.

Either way, the project has been named BUTTONS (yes that should be capitalised apparently), which are a set of Bluetooth headphones that are basically two large discs that cover your ears like buttons, without the holes.

will-i-am-headphonesHere’s what Will had to say about them.

At the core of i.am+ is the belief that fashion and tech can fuse together to change the game. That’s why I’m proud to introduce BUTTONS – the flyest wireless bluetooth earphones. BUTTONS are designed to compliment your style, tailored to fit your moving life, and engineered with dynamic sound.

I can’t wait for you to get Buttoned Up.

Honestly, aside from their design, we are not sure about the appeal of these headphones, but despite that they have a massive price tag on their Apple Store’s product page, which has been set at a truly massive £209.95, presumably because will.i.am has put his name on them, and some celebrities have posted pictures of themselves with them.

That said, they do supposedly come with “superior surround sound and deep bass” with a colour palette that has been designed to match your Apple products, and an interesting magnetic disc clasp that will keep your headphones ready and clasped around your neck.

They also have a built-in mic, with support for Bluetooth 4.0+EDR.

You can read the full specs and pick them up if you have the right amount of cash at the source link below.

Source: Apple

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