Wink is a pretty awesome platform that didn’t really catch on.

It began life as failing incubator project called Quirky, shortly after Quirky went bankrupt and was then spun off into what we know today as Wink.

Despite that past, Wink is actually pretty interesting.

It allows you to tie pretty much any smart device in your home together in order to create a complete and coherent smart home that actually becomes more useful rather than becoming an annoying management of apps, which is what smart homes can quickly become if you don’t manage your set up.

And it seems that we aren’t the only ones who think that Wink is pretty awesome.

Today the lifestyle and technology company, (which is owned by the musician and tech entrepreneur, acquired Wink.

We don’t know how much the platform was acquired for yet or the terms of the deal, however, Wink has said that both the app and the Wink hub will continue to operate as they have before.

They also provided the following statement:

“Our teams are in the process of coming together to shape our future roadmap and we can’t wait to share what we’re working on, the acquisition doesn’t change anything with regards to the Wink user experience.”

As part of this partnership, they are also expecting to introduce some new in-app features and partner integrations over the next few month, we just hope it doesn’t go the same way as’s iPhone case, luxury car, smartphone watch or headphones because, genuinely, we love Wink.

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