The rapper, entrepreneur and the shareholder of Beats has today launched his own wearable device called the i.amPuis, or Puis for short.

This is the device that the rapper first teased sometime ago, which he discussed during the UK version of The Voice, whilst at an event in San Francisco and during an interview with Alan Carr.

One of the main features of Puis is its integration with a smart assistant called Aneeda and is powered by Nuance.

Puis can even recognise voices in relation to time and could even allow users to say things like “Call that girl I met at the club last weekend””Call that girl I met at the club last weekend”.

The device will also be released as part of the new brand, and will come with a number of social networking apps like Instagram, Facebook and a number of others. Pusi will also have a pre-installed app called Humin, allowing users to share contact information with another Puis device.

It is also expected to feature apps for photos, email, contacts, calling, texting, music, fitness and GPS mapping.

The Puis also has 1GB of RAM, 16GB of built-in storage, a pedometer, accelerometer, 3G, Wi-Fi, Bluetooth and GPS.

Puis will be sold exclusively by AT&T in the US, and O2 in the UK, and will release at some point in July 2015 for a yet to be announced price.

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