Personally, I think that the new Xbox dashboard already has way too many advertisements, but it seems Microsoft don’t as they plan to add pre-roll advertising to their TV and video apps, which will last between 15-30 seconds long.
Ross Honey, Xbox LIVE’s Entertainment and Advertising manager said this about the ad introduction:
“With the growth of Xbox LIVE, advertisers no longer have to choose between digital and TV advertising — we’re offering the impact of TV and the interactivity and addressability of digital in one platform,” said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising at Microsoft. “As more and more industry leaders like ESPN work with us to help monetize their content on Xbox LIVE, TV media buyers win with the ability to extend their standard TV spots to this highly engaged consumer audience.”
“When we began offering ESPN content on Xbox LIVE in 2010, it was an entirely new way for fans to interact with ESPN. These new advertising opportunities will give clients a new way to interact with those fans,” said Eric Johnson, ESPN’s executive vice president of multimedia sales. “The Xbox LIVE platform offers a TV experience with the accountability and interactivity of the Web — all while reaching the right audience at the right time.”
Already seeing billions of advertisements every day on a variety of services, we don’t need more on a service we already pay a substantial fee each year, personally, I don’t think these advertisements should go ahead for gold subscription members as they shouldn’t have to see ads for a service they already pay for, what do you think about this? Let us know in the comments below.