Yahoo has just announced that they have now acquired the social web browser Rockmelt for an undisclosed amount, adding to the company’s wide array of recent acquisitions.
In case you have never used it, or even heard about it, Rockmelt is a recently launched social media web browser-based on the Google Chromium project, with the main feature being that it integrates your social media accounts right into the browser window.
This includes Facebook chat, Twitter notifications and widgetized areas that feature other aspects of your social media stuff.
First founded by the ex-Netscape team member, Tim Howes and the former OpsWare employee, Eric Vishria.
However since that time, the web browser failed to gain much traction, although the company did try to expand the business by launching apps for Android and Windows in 2013.
The Rockmelt founders wrote the following on their blog:
“Yahoo! and Rockmelt share a common goal: To help people discover the best content from around the web, in our short four and a half years at Rockmelt, we’ve learned a lot about how you like to browse the web, discover content, and share the great stuff you’ve found. You’ve been right by our sides as we’ve celebrated successes, endured failures, and invented new ways of doing things. You’ve taught us a ton. And we plan to put everything we’ve learned to work at Yahoo!.”
Due to the acquisition, the Rockmelt app and web product will shutdown on August 31st, before then users should export their bookmarks and feeds as a OPML file.
There’s no news on what Yahoo will be doing with this acquisition however.