We have only just posted an article about the rumors, but already Yahoo have confirmed their acquisition of the blogging service, Tumblr for $1.1 billion in cash.

Some people may be a little worried about this however, views which were today confirmed by WordPress’s CEO, Matt Mullenweg who revealed earlier today that imports from Tumblr have spiked to 72,000 [Source: Matt Mullenweg]

But this might have been a little too early, as in their announcement post, Yahoo added the tagline, “Promises not to screw it up” stating that David Karp will remain the companies CEO and the product, service and brand of Tumblr will remain the same, in fact Yahoo’s CEO Mariss Mayer told uses by use of GIF to Keep Calm and Carry On:


With the acquisition, Tumblr aim to use Yahoo’s current personalization and search technologies to make the service better and faster, alongside which Yahoo also announced that the two companies will be working together to create new advertisements for the site.

In their Press Release, Mayer stated:

“Tumblr is redefining creative expression online, on many levels, Tumblr and Yahoo! couldn’t be more different, but, at the same time, they couldn’t be more complementary. Yahoo is the Internet’s original media network. Tumblr is the Internet’s fastest-growing media frenzy. Both companies are homes for brands – established and emerging. And, fundamentally, Tumblr and Yahoo! are both all about users, design, and finding surprise and inspiration amidst the everyday.”

“I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of the creator. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve ever worked with,” continued Mayer. “David’s respect for Tumblr’s community of creators is awesome. I’m absolutely delighted to have him join our team.”

To which the CEO of Tumblr, David Karp continued with his own statement:

“Our team isn’t changing. Our roadmap isn’t changing. And our mission — to empower creators to make their best work and get it in front of the audience they deserve — certainly isn’t changing. But we’re elated to have the support of Yahoo! and their team who share our dream to make the Internet the ultimate creative canvas. Tumblr gets better faster with more resources to draw from.”

So it looks as though the rumors where true, but is this good news? Sound off in the comments below.

Via: The Verge

Source: Yahoo

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