Yota Devices has today officially launched their long-awaited YotaPhone smartphone, first announced at this years CES, it features both a 4.3 inch LCD display (1280 x 720 resolution) on the front and a rear-facing 4.3 inch 4.3 inch E-Ink display (360 x 640) at their event in Moscow.

The rear-display is definitely one of the most impressive features, allowing you to access your calendar, clock, social media accounts and messages on the rear of the phone, as well as displaying maps and phone numbers even after your battery has run out of juice.

Alongside the screens the phone also features a 13 megapixel rear-camera as well as a 1 megapixel front-camera and 32GB of internal storage, a dual-core Snapdragon S4 processor, 2GB of RAM, 1800mAh battery and Android 4.2.2.

According to Vlad Martynov, CEO of Yota Devices: “The typical user picks up and activates their smartphone more than 150 times a day. Why? Because users worry that messages or information they need or want are hidden behind their phone’s black screen.”

Continuing to say, “you can save anything on the always-on display from a map to boarding pass. Information like a missed call or meeting reminder, stays on the always-on screen until it is no longer needed.”

The YotaPhone will be available in both black and white for €499 from the company’s online store, available in Russia, Austria, France, Spain and Germany from today, launching in the UK from January 2014, as well as the CIS, Europe and the Middle East before Q1 of next year.

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