The CEO of YouView, Richard Halton has today announced that YouView is now installed in over 400,000 homes across the UK, which is a massive increase from the estimated 230,000 subscribers that were announced on February 5th.

Halton went on to say that “YouView figures show on-demand is becoming mainstream viewing,” stating that 2.2 million video streams are now viewed each week in the UK.

As of yet however, there’s no details on these numbers, however YouView did announce that users are typically watching around 3 hours of video using the service each week, with one of the most popular streams being Peppa Pig.

So at least we know the service is popular with the kids.

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