YouView has had a few knock backs recently with a challenge to its name from Total LTD, who are claiming that the YouView name is infringing on their Your View trademark.

Earlier this month YouView appealed to the High Court over this claim but this appeal was eventually declined by the court which has then of course lead to Total suing YouView.

It’s currently unclear what Total would accept as the terms, whether it would be simply paying a licence for the name or to change the name completely.

If Total LTD does wish YouView to change its name completely it could end up badly for the company, which has only recently launched and could mean they would have to do their marketing campaign all other again.

Via: TechRadar

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